I’m a senior executive with over 24 years of experience leading teams across vibrant markets like Africa, the GCC, and Europe.

From local roots to global impact, I’ve had the privilege of navigating diverse industries—manufacturing, ICT, consumer electronics, HORECA (hotels, restaurants, and catering), transportation, logistics, SaaS, and agriculture. Whether it’s general management, marketing, sales, operations, or shared services, I’ve worn many hats and loved every challenge!