A progressive and forward thinking senior ecommerce, brand, marketing and digital practitioner with extensive global experience

I have been providing strategic and operational delivery for complex matrixed organisations enabling them to become truly customer centric. Passionate about building global businesses, brands and developing strong teams that can ably balance creative and commercial ambitions whilst delivering profitable growth. Armed with the ability to think strategically and execute tactically.

Career Highlights :
Grew Ted Baker from a UK only menswear business of £7m through flotation, first 10 international markets and new product collections to £70m in global revenue between-
Joined Exec board in 2003 and led the successful delivery of all global omnichannel for Ted Baker leading to digital revenue growth through to £120m in 15 years
Delivered the restructure of the Human Centred Design ( HCD ) Practice within Capita in 6 months
Co-founded Decidable, the world’s first AI powered insights platform that translates complex Google Analytics data into strategic growth tactics

Key Skills :
Hard skills - Ecommerce and digital strategy D2C and B2B Strategic thinking Cross-functional collaboration P&L Revenue & profit growth Customer acquisition Data analysis Segmentation frameworks Project management Business intelligence tools Communication and relationship building Multichannel marketing strategy Brand building and marketing strategy Annual planning Creative services Agency management Customer experience ( CX ) strategy Customer relationship management ( ECRM ) Email marketing

Soft skills - Collaboration and contribution Critical thinking Customer and colleague centricity Organisational skills Analytical thinking Results oriented Adaptability and comfort with ambiguity Problem solving and decision making Multidisciplinary team leadership and development Time management Continuous learning Innovation and creativity