Consultative approach of teaching:

Identify top goals and opportunities and then come up with the best framework to address them.

Professional Profile

Results-driven Director of Marketing with over 8 years of experience in the B2B SaaS industry, excelling in developing and implementing highly effective marketing strategies. Proven track record of successfully building and leading global marketing teams, managing multi-million dollar marketing budgets and driving revenue growth from $10M+ to $75M+ in just 4 years.

Experience

Similarweb (NYSE: SMWB) – Digital Intelligence Provider (B2B SaaS)
Marketing Director - Martech Division| London, UK | Nov 2019 – Present
Designed and implemented comprehensive marketing strategy resulting in revenue growth from $10M+ to $75M+ in just 4 years
Implemented new lead generation strategies which led to 200%+ YoY increase in leads for two consecutive years while maintaining a low CAC/LTV ratio
Built out and managed global cross-functional teams across digital, content, product and field marketing
Provided strategic marketing consultancy to major clients including Adobe, P&G, Adidas and Samsung
Led thought leadership content creation and public speaking engagements at premier conferences like Martech Innovation Summit, Agencies Festival by The Drum, and 20+ SimilarWeb events, showcasing original research and reaching over 15,000 global professionals

Head of Marketing | London, UK | Mar 2019 – Nov 2019
Delivered a 60% surge in ROI on a multi-million marketing budget by devising and executing a comprehensive multichannel marketing strategy
Amplified lead-to-customer conversion rates by 40% via pioneering lead nurture initiatives and automation tactics
Doubled company-wide conversion rates within three months, by performing an exhaustive content audit and crafting a strategic, actionable content marketing plan
Initiated a thought leadership initiative and forged partnerships with renowned marketing influencers including Neil Patel, Rand Fishkin, and Brian Dean, positioning our brand as an industry leader