Pete Chisholm

With over 38 years of experience in the automotive industry and six years running my own training and development company, I deliver engaging, practical and results-focused training tailored to individual and business needs.

My lessons combine professional knowledge with real-world commercial experience, using interactive discussions, practical exercises, role-play, coaching and realistic business scenarios to build confidence, develop skills and improve performance.

Key areas of training include:

Sales and Management Behaviours: Understanding behavioural styles, leadership approaches, communication, motivation, assertiveness and performance management.

Customer Behaviours: Recognising personality types, developing advanced rapport, understanding buying motivations and adapting communication to individual needs.

Consultative and Concept Selling: Identifying customer needs, presenting value, developing solutions and moving beyond traditional product-led selling.

Negotiation Skills: Building confidence, managing objections, influencing decisions and achieving mutually beneficial outcomes.

FCA Compliance and Consumer Rights: Understanding regulatory responsibilities, Consumer Duty, the Consumer Rights Act 2015 and their practical application within automotive retail.

Automotive Finance: HP, PCP, contract hire, business user finance, taxation considerations and financial product suitability.

Video Presentation and Digital Selling: Creating engaging, professional video presentations, improving delivery, body language and customer engagement.

My Training Approach

Every session is adapted to the learner's experience, objectives and preferred learning style. I focus on developing understanding rather than simply delivering information, encouraging participation, challenging established behaviours and providing constructive feedback.

Having worked extensively with frontline sales teams, managers and senior executives, I understand the challenges businesses and individuals face.

My objective is to provide practical knowledge, greater confidence and skills that can be applied immediately to improve individual and commercial performance.