Ana-Maria Velica

From Multimillion-Pound Negotiations to Executive Presence: Master the Art of Influence, Leadership and Transformation.

Learn to Negotiate, Influence and Lead with Impact — From Someone Who Has Done It.

With over 20 years of international leadership experience at organisations including Nestlé, Heineken and British American Tobacco, I bring real-world boardroom expertise, multimillion-pound negotiation experience and a genuine passion for developing people.

As the Founder of GreenApples®, an EMCC-accredited Senior Practitioner Mentor and Coach, and an international speaker and executive moderator, I work with individuals, aspiring leaders, C-suite executives and organisations ready to elevate their performance.

My approach? Transformation From Within®.

Every programme begins with a discovery conversation built around active listening, positive inquiry and understanding your ambitions, values and challenges. Together, we agree on clear objectives, a structured learning journey and practical preparation between sessions.

My online sessions are highly interactive, combining real business scenarios, reflective exercises, constructive challenges and actionable feedback. No generic lessons or one-size-fits-all solutions.

My signature Transformation From Within® approach combines personalised online sessions, active listening, positive inquiry and a structured learning journey.

Whether we're mastering negotiation, executive presence, influencing without authority, public speaking, strategic procurement or career progression, I bring the same principles that have shaped my international career: preparation, integrity, strategic thinking and the ability to connect with people.

Expect intellectual challenge, positive energy, humour and honest conversations — always tailored to your goals.

I don't just teach you what to say. I help you develop the confidence, strategy and presence to make people listen.