Advert description
Digital Marketing Strategist, Sales Leader, and Educator with over 14 years of international B2B commercial experience across SaaS, cybersecurity, and consultancy environments, combined with an MSc in Digital Marketing from the University of Liverpool. I bring a rare hybrid profile: deep academic grounding in digital marketing theory and frameworks, paired with hands-on revenue responsibility and frontline sales execution across EMEA markets. Currently working as a Marketing & Sales Consultant, I support businesses in aligning marketing strategy with commercial performance, optimising CRM systems, auditing AI integration, and designing data-driven customer journey frameworks that increase retention, strengthen brand equity, and improve long-term profitability.
At master’s level, I developed advanced expertise across strategic digital marketing planning, integrated campaign management, and digital go-to-market frameworks. My studies covered B2B digital branding architecture, brand equity development, and long-term positioning strategies beyond short-term performance marketing. I gained in-depth knowledge of social media strategy, SEO and search intent modelling, performance marketing and ROAS analysis, conversion-focused copywriting, influencer and affiliate marketing models, and CRM-driven email automation systems. My academic training also emphasised marketing analytics, KPI modelling, attribution frameworks, and the ethical integration of AI into marketing decision-making. This foundation enables me not only to understand how digital tools function, but to critically evaluate when, why, and how they should be applied within a commercially sustainable strategy.
My dissertation examined how B2B consultancy firms build and maintain a strong digital brand presence, addressing the gap between academic theory and real-world market practice. This research-driven mindset allows me to teach digital marketing with both strategic depth and practical clarity.
Professionally, I have generated significant revenue growth at companies including Fortinet, MathWorks, and Matterport, consistently exceeding performance targets and managing channel networks across the Middle East and Africa. My sales background gives me a strong understanding of pipeline mechanics, buyer psychology, negotiation strategy, and how marketing directly impacts revenue generation. This allows me
