I have a BA from University of the Creative Arts and over 30 years experience in both design and brand management, working both agency and client side. I bring problem solving and design practise together, so students understand how to create or interpret a brief, get the information they need, and ask the right questions before they pick up a pen or mouse and start designing. I use the history of design as my starting point and believe great design is a way of building business value and beautiful things.