I’d describe myself as a creative, people‑centred web designer. My lessons are aimed at beginners and early‑stage business owners.

I have over 10 years of hands‑on experience designing, building and improving websites across WordPress, Wix, Shopify and Webflow‑style visual builders. My approach blends creativity, user experience and strategic thinking, so every site I create not only looks polished but also supports clear business goals. My core skills include: Website Design & Layout — clean, modern, conversion‑focused designs that feel intuitive and reflect the brand’s identity. User Experience (UX) — structuring pages, navigation and content so users can find what they need quickly and naturally. WordPress Expertise — Elementor, Divi and Gutenberg builds, custom templates, landing pages, blog structures and plugin integrations. SEO‑Friendly Structure — on‑page optimisation, content hierarchy, metadata, and layouts that support long‑term search visibility. Brand Storytelling — translating a brand’s personality into visuals, messaging and user flow. Technical Setup — hosting, domains, backups, security updates, forms, CRM integrations and basic troubleshooting. E‑commerce — Shopify theme customisation, product page optimisation and homepage redesigns for better conversions. I’ve delivered full website builds, redesigns and ongoing updates for small businesses, social‑impact organisations, lifestyle brands and service‑based companies. My work typically includes: Taking a site from concept to launch Improving outdated or underperforming websites Creating SEO‑optimised blog templates and content structures Designing landing pages for campaigns and lead generation Providing monthly maintenance, updates and UX improvements Supporting clients who want to learn how to manage their own site I’m known for making web design feel accessible — breaking down complex ideas into simple, practical steps that help people understand not just what to do, but why it matters.