Kelly M. Mackay

I'm an empathetic and creative English and writing tutor with extensive lecturing experience across top UK institutions, specialising in copywriting, creative production, and narrative development for global brands including Apple and We Are Social Sport. My practice bridges academic insight with industry experience, helping students build distinctive voices and practical communication skills that stand out in real-world contexts.

I've lectured at London College of Communication, Falmouth University, the University of Bristol, and the University of the West of England, and have led creative writing workshops at the Royal College of Art. My academic background combines both theory and practice: an MA in Visual Communication from the Royal College of Art, a BA (Hons) in Advertising from LCC, a Creative Writing Degree from Capilano University (Canada), and ongoing MSc studies in Addictions at King’s College London.

As a creative producer, copywriter, and brand storyteller, I’ve developed campaigns and creative strategies that merge psychological insight with design thinking. I bring that same interdisciplinary approach into my teaching—whether helping students sharpen academic essays or craft compelling narratives for creative portfolios.

Empathetic, supportive, and endlessly curious, I bring both structure and imagination to our sessions. I believe every student has a unique voice worth developing, and my role is to guide you towards clarity, confidence, and originality in your expression. My students describe me as encouraging, patient, and inspiring—someone who helps transform ideas into impactful work.

I take a co-creative approach: tell me your goals, how you best work, and what motivates you, and we’ll design a learning plan that reflects you. Sessions can include:

- Bespoke writing exercises and feedback tailored to your interests.

- Practical guidance on structure, tone, and style for essays or creative projects.

- Tools to tackle writer’s block, strengthen storytelling, and refine grammar.

- Real-world briefs inspired by creative industry practices.

Whether you or your child are preparing university applications, refining writing, or rediscovering your creative confidence, I’ll help you unlock your ideas—and express them with clarity and purpose.