Jean Tran, Msc

Hi! I'm an experienced marketing professional, digital marketing coach and university lecturer with six years of teaching experience and an MSc in Digital Marketing Management from Bournemouth University.

Alongside teaching, I work at a UK digital marketing agency, where I've worked on advertising campaigns and creative projects for global brands including Unilever, Nespresso, Wizz Air, Milwaukee Tool, Norse Atlantic Airways, Compare the Market, AXS and Lightsource bp, among others.

My experience spans B2B, B2C, SaaS, e-commerce and digital advertising, covering marketing strategy, brand positioning, lead generation, creative storytelling, campaign development and content production. I particularly enjoy turning creative ideas into real campaigns and understanding what makes them successful.

I love bringing this experience into my lessons. Rather than just teaching theories from textbooks, I share practical examples of how businesses develop strategies, connect with customers and create campaigns that work.

What are my lessons like?

My online lessons are friendly, interactive and tailored to your goals, whether you're an A-Level or university student, an adult learner, a business owner or a professional developing your marketing skills.

We'll start by understanding what you'd like to achieve, then work through topics at your own pace using simple explanations, real campaigns, case studies and practical activities.

For example, we might explore how Nespresso builds its brand identity, how airlines connect with different audiences, or how a creative idea becomes a complete advertising campaign.

What can I help you with?

I teach Marketing Strategy, Digital Marketing, Advertising, Branding, Consumer Behaviour, Social Media Marketing, Creative Storytelling, Creative Strategy, Content Creation, Campaign Management and Marketing Communications.

I can also support students with understanding marketing theories, applying models, approaching assignments, developing presentations and preparing for exams.

Marketing is constantly evolving, particularly with AI, emerging technologies, changing consumer behaviour and new digital platforms. Working in the industry helps me stay up to date, and I enjoy sharing these developments alongside established marketing knowledge.

Most importantly, I want you to feel comfortable asking questions, exploring ideas and learning at your own pace. I've taught students from different cultural and academic backgrounds, and I understand that everyone learns differently.

Lesson availability

I offer online lessons on Mondays, Fridays and weekends (Saturdays and Sundays), with flexible timings arranged in advance to suit your schedule.

My goal is simple: to make Marketing easier to understand, build your confidence and help you apply what you've learnt, whether that's for your studies, career or your own business.