George Beverley

My lessons follow a structured yet engaging format: we begin with a short, focused introduction to the theory, followed by a hands-on workshop or interactive exercise. This rhythm helps bring concepts to life and gives students the opportunity to apply what they’ve learned straight away. My approach is always focused on student learning rather than passive teaching. I strongly believe that people learn best when they’re actively involved – whether that’s solving a problem, building something, or discussing real-world examples.

That said, I’m flexible in how I deliver content and can adapt each session to suit your preferred learning style. Whether you prefer visuals, practical tasks, or structured notes, we’ll work together to find the method that helps you get the most from our time.

Content-wise, I combine academic insight with real-world business scenarios. The pace of change in digital marketing, web design, and business strategy – particularly with the rise of AI – means students benefit most from a blend of foundational knowledge and current, practical examples.

This approach is shaped by my 25+ years in business and over 12 years as a visiting lecturer. I’ve worked with organisations of all sizes and taught students across degree and postgraduate, so I know how to bridge the gap between theory and practice in a way that’s clear, useful, and engaging.

Ultimately, my aim is to give you the skills and confidence to apply what you learn in your studies, your career, or your own business.