Dan Cocksedge

Who is Dan from Switch Direction?

At Switch Direction, we’re people-focused training specialists who work with leaders, managers, and staff at every level and in any sector, because it’s the combined efforts of individuals that drive organisational success.

What sets us apart is our belief that training should never be boring. We challenge traditional approaches to staff development by blending meaningful learning with energy and fun, creating memorable experiences that genuinely engage participants.

Based in Ipswich, Suffolk, our aim is simple: to educate, enhance, and build lasting relationships within teams and with individuals — strengthening knowledge, improving understanding, and making learning something to look forward to.

Unlock your full potential with professional coaching designed to support growth, confidence and meaningful progress in every stage of life and work.

Whether you’re seeking life coaching to gain clarity and balance, careers coaching to navigate next steps with purpose, performance coaching to elevate how you show up every day, or management coaching to lead with impact, the coaching process provides a powerful, structured path toward positive change. We equip current and future leaders with the confidence, clarity, and practical tools they need to thrive in today’s fast-moving world.

Whether you’re looking to elevate team performance, strengthen organisational culture, or develop your own leadership capability, we’re here to help you move forward with purpose.

Explore our programmes and take the next step toward stronger, more effective leadership today.

We will help you through guided reflection, practical tools and an encouraging partnership, allowing individuals at all levels to discover new perspectives, make better decisions and achieve results that last.