Arlene Newbigging Grady

The lessons in dynamic aspects of Digital marketing, marketing theory and include Artificial Intelligence for Marketing are designed to be engaging and cover trends and analytical tools to 2 way with students encouraged to ask questions and interract with the marketing materials. These can be delivered in person or online using various methods of hand on practical quizzes, lectures, questions and case studies to ensure immersion and understanding. The student's needs are at the centre of the student-centric experience with 2 way discussions encouraged and the objective is to identify and close learning gaps that each individual student may have that will ensure the transference of knowledge and to build on learning and knowledge over the year to prepare the student for their dissertation or the candidate in both an academic and hands on environment, to practice the knowledge/tools learned in a real life basis.

With over 10 years experience of delivering tutorials, workshops and lectures at University of Glasgow and 12 years experience of working in industry and as a consultant with several small entrepreneurs and businesses, I have developed excellent interpersonal and strategic marketing strategies and tactics, infused with critical thinking skills, which will be transposed and encouraged through an andragogical curriculum with adult learners. The various courses where experience has included Marketing communication skills, Global Business Environment, International Services Marketing, Global Issues in Marketing Ethics which encompasses both teamwork and individual learning where excellent results and skills have been enhanced with high grades received by students of many backgrounds and skill levels.