Anna Short

What My Lessons Are Like
My lessons are a dynamic mix of structured learning and real-world application. I combine my academic background—a degree in Business Studies and Marketing, a postgraduate CIM qualification, and a professional diploma in digital marketing—with nearly 30 years of hands-on experience in B2B marketing, business development, and entrepreneurship.

Each session is designed to be:

Interactive and Practical: I use case studies, live examples, and guided exercises to help students connect theory to practice.
Flexible in Format: Lessons are delivered online via video call, with follow-up resources such as worksheets, templates, and recorded summaries to reinforce learning.
Tailored to You: Whether you're studying for a qualification, launching a business, or upskilling for a new role, I adapt the content to suit your goals and learning style.
Supportive and Strategic: I bring a mentoring mindset to every session, helping you build confidence, ask better questions, and think like a business owner.
You’ll gain not only a solid understanding of business administration principles but also the confidence to apply them in real-world scenarios. I encourage open discussion, critical thinking, and curiosity—so you’re not just learning, you’re growing. My goal is to help you feel empowered, capable, and ready to take the next step in your career or business journey.

I also draw on my experience as a business owner to share honest insights into what works, what doesn’t, and how to stay resilient. Lessons are relaxed but focused, with plenty of encouragement and space to ask questions, reflect, and apply what you learn immediately.